User-Centered Fertility Tracking
A fertility tracking product that maintains the efficacy of hormonal birth control methods without the undesirable side effects.
Key Features
Flushable test strip used once per day
Easily insert test strip into reader
Understand your results with detailed explanations
View your results in seconds with a secure, seamless connection to your phone
Visualize your results with multiple charts
Summary
Driven by the empathy I hold for my users, I strived to bring a more user-centric form of birth control. Team challenges led me to assuming a greater role conducting user interviews and testing.
Time Frame
20 weeks (January - June 2022)
Team
Andrea Cao, Will Mitchell, Ryan Oosting
My Role
Team Management; Road-Mapping; Market Research; User Testing + Interviews
Methodologies
Figma; CAD
Brainstorming
Starting with horror stories from friends, our team questioned whether current birth control was really as good as it can be. We were interested in identifying an effective, non-invasive method of birth control.
Research indicated four key hormones could be tested for and provide insight on the user’s fertility (estrogen, progesterone, luteinizing hormone, and follicle-stimulating hormone). Our initial idea was testing for these hormones and displaying data in an easy-to-digest format.
User Personas
Developing user personas is crucial to any successful product, particularly products as intimate as a fertility tracking method. Our user persona, Courtney, helped us navigate difficult design decisions.
Prototyping
The first prototype was a 3D-printed urine-collection device with an integrated test strip. Our team decided to present it as part of an unboxing experience designed for our users.
User Testing
The initial prototype created other cleanliness challenges so we iterated and tested new, user-centered prototypes. Our users preferred the simplicity and we discovered they valued material sustainability.
Final Product
There were more components in our solution than we had time to work on, so we narrowed our scope to developing a urine collection device. Our final product was made with compostable material and outsourced test strips. The strip is inserted into the reader, which analyzes the sample and uploads data directly to the user’s phone, providing real-time updates on fertility.